![]() Others may respect an older individual over a younger or vice versa. Some cultures may respond to a man’s picture more than a woman’s. Of course, the picture of the person will need to change for the different cultures to resonate with readers. For example, place a picture on a website with someone’s eyes looking to the left, and we will all instinctively follow the gaze to the left. Psychologically speaking there are traits that are common across all human beings. Of course if you’re fluent in a second language you already have a huge leg up as you can work in both languages, but that is not strictly required. So it stands to reason that writing for other countries and cultures means learning more about the psychology, pop culture and behavioral norms of the country than the language – if you’re language-impaired like me. What most of us do in our writing career is business. That doesn't mean, however, that I don’t need to consider other cultures when I write in my primary (and only) language.Įnglish is the language of business in the world. I skated through Latin on vocabulary basics in high school, but I will not be joining the ranks of those are fluent in multiple languages. My ability with second languages is nonexistent. ![]() ![]() English speaking readers are the typical target or niche, but what about readers in other nations in the world? China is poised to become the largest commercial market in the world if it’s not there already (I haven’t read the news yet this morning.) Isn't it time we consider writing for those and other audiences? But, I Only Write in English! Normally you think of “Western” copywriting - predominately American, Canadian and UK copywriting. I received an interesting message the other day about some ideas on writing in other countries. ![]()
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